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:: Volume 10, Issue 39 (9-2021) ::
کیمیای هنر 2021, 10(39): 23-35 Back to browse issues page
The Aesthetic of Reception in Interactive Installation Art, Read based on Wolfgang Iser’s Theory
Farimah Fatemi , Ashraf sadat Mousavilar
Abstract:   (2792 Views)
Installation art is a subset of conceptual art that was recognized as one of the world’ s artistic styles in 1990s. This artistic style is always based on the idea and concept of the artwork that attempts to attract the audience directly. 
One of the methods for attracting the audience is interactive arts, so that the audience enters into the collaboration with the artist for creating the meaning. Interactive arts are a type of art form that requires the involvement of spectators to achieve its purpose. Some interactive art installations achieve this by letting the observer or visitor walk or be present at the center of artwork. This kind of art invites the audience to be present in the artwork and to create the meaning by filling the blanks or gaps. In addition, interactivity causes to create the collaboration and discoverer audience, it makes much more beyond mental activity.
The aim of the research was to find the role of audience interaction in interactive installation artwork. One of the artworks of Leonardo Erlich is interactive installation art, which was shown at the 21st Century Museum of Contemporary Art in Kanazawa, Japan. He created an illusory swimming pool that seems to be filled with water.
The analysis of this artwork was done based on the theory of reception aesthetic. Reception aesthetic is one of the reader- response theories which was proposed by Wolfgang Iser. He is one of the famous exponent of Reception Theory in contemporary literary field. This theory was evolved in 1967, while he was working in the University of Konstanz. He considered to some part of the text that make tendency for reading, or influence the reading. And also some part of the text which are important for understanding it. The reader’s role as a structured act refers to how reader fulfills the textual structures by causing them to converge within their imagination. In other words, the textual structure are connected and come to life when a reader takes part in the reading process.
He suggested the theory of gaps or blank in artwork, and also demonstrated that the audience creates meaning by filling the gaps. Whenever the audience fills the gaps in the artwork, the interaction is begun between them. Indeed, communicating and influencing by aesthetic is the most important aims in the artworks. Creating the meaning by the audience will be done through making hypothesis, reading strategy and then through removing and highlighting some parts of the hypothesis, meaning is created. This research was done by descriptive -analytic method and also by library information.
The result of the research indicated that the audience fills the gaps in interactive installation art through presenting in the center of the artwork. Creating a meaning will be done by the audience. Also the theory of reception aesthetic overlaps completely with the steps of the audience interaction in artwork. Finally, Reception aesthetic can determine one of the important features for contemporary art to analyze and criticize new art and contemporary artistic interaction.
Keywords: Reception, Aesthetic, Wolfgang Iser, Interactive Art, Installation Art
Full-Text [PDF 476 kb]   (979 Downloads)    
Type of Study: Research | Subject: Special
Received: 2021/01/16 | Accepted: 2021/06/28
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Fatemi F, Mousavilar A S. The Aesthetic of Reception in Interactive Installation Art, Read based on Wolfgang Iser’s Theory. کیمیای هنر 2021; 10 (39) :23-35
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