Everyday life is considered one of the most notable issues in cultural studies and it is concerned by many theorists and writers of cultural studies in their works. Considering the ever increasing development of images and their dominant role in today’s culture, it is important to concern about visual dimension of everyday culture, and also the visuality, which means the social construction of seeing. This research purports to discuss the concept and the nature of everyday life building on Nicholas Mirzoeff’s theory, a distinguished theorist in visual culture. The study of the space of consumption, as a significant area of daily life, will provide important results including the inevitable role of visual culture in the everyday life and the inadequacy of everyday life as the bastion of resistance against the hegemonic power. The interdisciplinary nature of cultural studies as the substrate and the main source of visual culture, concerns other disciplines like sociology, the critical theory and media studies in this research.