[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
:: Volume 9, Issue 35 (8-2020) ::
کیمیای هنر 2020, 9(35): 21-38 Back to browse issues page
Analyzing the Communicative Functions in Typography (the Posters of Asma’ol Hosna in Iran) Using Jakobson’s Approach
Fatemeh Asgari *, HassanAli Pourmand
Abstract:   (882 Views)
The present study attempts to address the issue of typographic communicational methods in posters. The purpose is to investigate the visual elements in creating the communicative functions of typographies of Asma’ol Hosna’s posters based on Jakobson’s communication theory. The question is: By what visual elements are the communicative functions in typography of posters this study propounded?
The result of the study by using descriptive analytics method and 17 samples shows: Referential function in Typography as readability (extensional), in the emotive function (expressive) the transmitter’s intellectual and ideological values are appeared through the psychology of form and color and structure. In the conative (impressive) function, the attractive signifiers are used to attract. The aesthetic function makes the orientation and emphasis on the message clear, and metalingual function, as extra-pictorial elements, displays visual codes. In the phatic function, the relationship context of artist with audience by poster is effective.
Keywords: Structuralism, Roman Jakobson, communicative functions, typography, Asma’ol Hosna’s posters
Full-Text [PDF 1287 kb]   (235 Downloads)    
Type of Study: Research | Subject: Special
Received: 2020/05/13 | Accepted: 2020/08/20
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Asgari F, Pourmand H. Analyzing the Communicative Functions in Typography (the Posters of Asma’ol Hosna in Iran) Using Jakobson’s Approach. کیمیای هنر. 2020; 9 (35) :21-38
URL: http://kimiahonar.ir/article-1-1780-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 9, Issue 35 (8-2020) Back to browse issues page
Kimiya-ye-Honar
Persian site map - English site map - Created in 0.06 seconds with 30 queries by YEKTAWEB 4343