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Art and the Truth of Media at Post- Modern Era
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Soheila Mansourian *   |
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Abstract: (9530 Views) |
| According to Jean Baudrillard, contemporary
French philosopher, the concept of
media and its function has faced major
turns and changes in the end of its path,
namely the contemporary era. Unlike what
the masses (in their complete unconscious
state) expected, the media has moved in
the opposite direction of communication
and towards the deconstruction of information
in accordance with each societies’
interests.This process has stabilized itself
through manipulating the signs, sense-depleting
strategy, and neutralization of the
values and more importantly by seducing
the audience and forcing him into silence
and passivity. Through this process the red
lines of individual life, taste, interests,
ideas etc. has been changed and turned into
a field for media, through which it can fulfill
its goals so that, ultimately, the main
prey, who is the individual, is assimilated
into media and changed into a medium in
its own. In this paper, using Baudrillard's
interpretation of media and its influences,
it would be make clear how this process
started only to end up having a subject who
is empty of sense and an individuality that
remains in a simulated and hyper-real
space. |
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| Keywords: hyper-reality, simulation, implosion, explosion, real time |
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Full-Text [PDF 358 kb]
(9752 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2014/09/24 | Accepted: 2014/09/24
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