Today, digital technology has affected many aspects of human life and art is one of them. In contemporary art, many artists deal with digital technology as a medium. Augmented Reality, a variation of virtual reality, is the art of super-imposing computer graphics over a direct or indirect view of the real world. Augmented Reality Art is artwork exhibited in a real world using Augmented Reality technology as medium.
The goal of this paper is to describe the characteristics and the main aspects of Augmented Reality Art and to analyze the reality that is made by Augmented Reality technology. For this purpose we use Pictorial Image Consciousness theory which is proposed by Edmund Husserl. By use of contemporary interpretive and qualitative approaches to video analysis, we will analyze such natural data as pictures and videos downloaded from internet. These videos show Augmented Reality artworks that were presented in an exhibition by new media artist Josue Abraham in Merida, Mexico on April,2014.
The subject percepts the augmented objects as natural objects because AR technology presents them to us as existing in the real world and as common perceptual objects. In addition, action of subject is not different from the ordinary one.