:: Volume 9, Issue 34 (Spring 2020) ::
کیمیای هنر 2020, 9(34): 23-38 Back to browse issues page
Barbara Kruger’s Usage of Visual Rhetoric to Encoding the Semiotic Message
Sadreddin Taheri *
Abstract:   (2783 Views)
Contemporary Combination of images and texts together is one of the approaches postmodern artists use to transfer the artistic message. Barbara Kruger, feminist conceptual artist, has created most of her collages with a combination of visual/literary signs. Her works have conveyed strong social messages about culture, power, identity and gender to a large audience. The main purpose of current article is to analyze a number of her collages based on their visual rhetoric, to formulate her method of encoding the semiotic message. This research is a case study in the field of visual semiotics, which has been done with a descriptiveanalytical approach. This article makes it clear that Kruger has deliberately used rhetorical tropes (especially the four main tropes, metaphor, metonymy, synecdoche, and irony) with the aim of encoding the artistic message. She uses this method to criticize issues such as blind idealism, patriarchy, feminine passivity, consumerism, commodification, and so on.
Keywords: Visual semiotics, Visual rhetoric, Rhetorical tropes, Feminist art, Barbara Kruger
Full-Text [PDF 706 kb]   (1441 Downloads)    
Type of Study: Research | Subject: Special
Received: 2019/12/27 | Accepted: 2020/04/13

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Volume 9, Issue 34 (Spring 2020) Back to browse issues page